Gym, studio & coaching
Gym loyalty card: keep your members motivated.
The membership gets paid, but motivation has to be kept alive. Reward sessions, announce a class that's filling up, and gently nudge those who haven't walked through the door in two weeks.
- Each session checked in at reception with one scan
- Session tiers, with rewards that fit your brand
- An automatic nudge for members who drop off
- 14 days free
- No commitment
- Ready in 5 minutes
What a gym loses
A member who stops coming eventually cancels.
In a gym, the real risk isn't a lack of sign-ups: it's losing people along the way.
- 01
The ghost member
They pay their membership but no longer show up. One day, they cancel. The card spots the weeks without a visit and lets you reach out first.
- 02
Classes that fill unevenly
A 6:30 pm class half empty, another one full. A "3 spots left" notification steers your members toward the ones that need them.
- 03
Loyalty nobody sees
Regular members don't feel recognized. A tier at 20 sessions, with a small gift, makes them want to keep going.
Your program
Reward consistency, session after session.
A stamp equals a visit: the member shows their card at reception, you scan, it's logged. Tiers turn a fragile habit into a personal challenge.
- Widely spaced tiers for long-term goals: 10, 20, 40 sessions
- Scan at the entrance with your phone, no extra badge reader
- You stay in control of the rewards, based on your margins
Rewards given as examples: you decide what makes sense in your gym.
12 / 20 stamps
A free protein drink
Example tiers
- 10A free shaker
- 20A coaching session
- 40A month at a reduced rate
The tiers
From the first month to the member who never quits.
Every tier reached is a small, visible win. Here is what a journey could look like.
The routine sets in
A first gift to celebrate a month of showing up, a shaker or a towel for example.
The regulars' milestone
Time with a coach, or access to a special class: you recognize those who commit.
The pillars of the gym
A real reward, because these members also bring others to your gym.
Pro plan
Follow up without thinking about it.
A follow-up that needs no spreadsheet from you: the card takes care of it.
Members who drop off
A member with no visit in 15 days automatically gets an encouraging message. Often, one reminder is enough to find the way back to the gym.
Example message
2 weeks without you… we kept a spot warm for you.
The birthday
A message on the day, with a free trial session to share with a friend. A gesture that also brings in new faces.
Example message
Happy birthday! A free session to share with a friend 🎂
The Google review
People also choose a gym by its reviews. The Pro plan asks the ones who come regularly.
Example message
Your review helps people find us: 1 minute on Google?
Run the numbers
Every member you keep is one more membership.
Your numbers, your sliders
Customers who come back one more time:
Extra revenue / year
+€10,080
- You serve about 1,680 customers a month.
- If 84 of them (1 in 20) come back one more time thanks to their card…
- +€840 per month
Cautious assumption: out of 20 customers, only one comes back one more time in the month. The other 19 change nothing in their habits.
Try it freeGym: your questions
Questions from gym owners.
For your business
Other businesses where consistency counts
In each one, the card plays a slightly different role.
Your members' next tier starts here.
Create your card in 5 minutes. 14 days free, no commitment.
Start€0 today · 14-day trial · cancel in one click
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